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Xiaomi: stepping into offline
Found in 2010, had grown into the third-largest cell phone brand in China and sixth-largest in the world in four years in 2014
Oriental Leaf: Is sugar-free tea the new trend in beverages?
Oriental Leaf is one of the beverages that is expected to stand out in 2021 After 10 years on the market, "Oriental Leaf " which belongs to Nongfu Spring launched two new sugar-free ready-to-drink tea – Tangerine and Genmaicha
The Business Model of Playfun
Shenzhen Playfun Culture and Technology Co , Ltd is a technological and cultural company whose main business is the general contracting of high-tech theme cultural projects and the chain operation of technological entertainment
The Business Model of I’m Bread
I’m Bread is a brand that focuses on the production and sales of European bread
The organizational culture of Huawei
Huawei is a high-tech company with its own characteristics In recent years, Huawei has made some outstanding achievements
Chicecream: the new popularity of icecream
Chicecream is very special whose shape of the tile ice-cream breaks through the traditional ice-cream appearance, and the price is 3-4 times more than ordinary ice-cream
Airbnb: A failure of the advertisement campaign
Airbnb, a vacation rental online marketplace company, failed in a San Francisco advertisement campaign in 2015
Abercrombie & Fitch: Reposition on the perception map
Known for its sexualized advertisement campaigns, Abercrombie & Fitch is a retailer that focuses on upscale casual wear for young consumers
The competition between JD.com and Alibaba in the logistics industry.
The prosperity of the e-commerce market has driven the development of China s logistics industry JD com and Alibaba are competing with each other in this area with different models
Should community group buying be accepted?
Chinese Internet companies were investing a large number of resources into domestic fresh food community group buying They competed with each other through a huge subsidy model that allowed people to buy desirable fresh food for only a few yuan
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