The prosperity of the e-commerce market has driven the development of China's logistics industry. JD.com and Alibaba are competing with each other in this area with different models. JD.com built its own JD Logistics to deliver goods from the warehouse to the end-consumers, which gives JD.com control and flexibility over its delivery services without compromising on quality. Alibaba formed Cainiao and invested in major express companies, which enables Cainiao to avoid direct competition in express industry and utilize third-party couriers to deliver goods nationwide.