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Coca-Cola: Why New Coke failed?
Line filling means to add more items within the present price range In respond to Pepsi s competitive action, Coca-Cola has invested heavily in research and development to improve Coca-Cola s secret recipe
The trend of opposite sex endorsements
Nowadays, more and more male stars endorse female products Their beautiful and youthful appearance and strong appeal have become the new favorites of many brands
KY-Express: Differentiated Strategy Breakthrough
KY-Express is a large-scale modern integrated logistics company mainly engaged in "limited time express " services
Netflix: A classic recommendation system
The success of Netflix is inseparable from its famous recommendation system So what is Neflix s recommendation system? How does it work? What is its business influence?
Patagonia: A company that encourages people to buy less
Patagonia insists on considering itself an "activist company ", showing excellent performance in environmental and social responsibility
ByteDance’s acquisition of Musical.ly
Short video platforms market is booming worldwide TikTok is the fastest growing one, with the most application downloads in the world in 2020 In fact, ByteDance’s acquisition of Musical ly made an important contribution
How to deal with pork price fluctuations? Take a company as an example
Founded in 2011, a company is a full-industry chain enterprise integrating feed production, breeding pig expansion, fattening pig breeding, and sales of fresh pork products
The use of AI in e-commerce live streaming
Alibaba launched some AI technologies such as virtual streamers and intelligent assistants in Taobao s live scream service
Muwu BBQ' differentiated development strategy
Always adhere to the "taste first " as the primary business philosophy, Muwu BBQ is determined to provide customer
E-sports industry analysis
E-sports has gradually developed from a prejudiced entertainment method into an emerging industry consisting of e-sports game production, event content production, event content dissemination and other fields
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