This is China Center for Enterprise Information of Peking University HSBC
Business School (CEI). In response to the new business changes, CEI mainly focuses on new research
directions such as network marketing, business models, management mechanisms, organizational
ecology, and corporate design. At the same time, we apply new teaching methods to promote the
transformation of case teaching from the traditional "PPT teach" model to a highly immersive and
intelligent scene model.
At present, CEI is building a new generation, video-based management case library. We have produced
many case videos and uploaded some of them to the official website. At the same time, it has also
initially grasped the panorama, the basic technology of holographic and VR shooting. Based on the
Peking University HSBC Business School, the China Center for Enterprise Information provides
beneficial support for teachers' case teaching by creating case resources.