phbs
This is China Center for Enterprise Information of Peking University HSBC Business School (CEI). In response to the new business changes, CEI mainly focuses on new research directions such as network marketing, business models, management mechanisms, organizational ecology, and corporate design. At the same time, we apply new teaching methods to promote the transformation of case teaching from the traditional "PPT teach" model to a highly immersive and intelligent scene model.

At present, CEI is building a new generation, video-based management case library. We have produced many case videos and uploaded some of them to the official website. At the same time, it has also initially grasped the panorama, the basic technology of holographic and VR shooting. Based on the Peking University HSBC Business School, the China Center for Enterprise Information provides beneficial support for teachers' case teaching by creating case resources.