phbs
ByteDance’s acquisition of Musical.ly
2022-04-24 17:09:28

Short video platforms market is booming worldwide. Among the competitors in this industry, TikTok is the fastest growing one, with the most application downloads in the world in 2020. In fact, ByteDance’s acquisition of Musical.ly made an important contribution. Because this deal brought significant synergies to TikTok. However, it also brought some political risks. This raises some questions. How should companies avoid various risks in cross-border acquisitions? What kind of integration principles should the company follow to maximize the synergy effect?