I’m Bread is a brand that focuses on the production and sales of European bread. Its customers are mainly urban youth population aged between 25 and 30 and have excellent educational background and stable salaries. Different from traditional bakery, I’m Bread advocate the concept of healthy life, and satisfy customers' needs by making high-quality bread. In addition to the online and offline sales of bread, I’m Bread also vigorously develop online and offline baking courses to strengthen user interaction and enhance brand value.