Found in 2010, had grown into the third-largest cell phone brand in China and sixth-largest in the world in four years in 2014. Xiaomi initially insisted on "product is the spokesperson", not hiring spokespersons and not spending money on advertising, relying only on products for "fan marketing" and "hunger marketing". However, as the market matured and the online channel fell into a dilemma, Xiaomi's cell phone growth slowed down and sales declined. In response to the challenges, Xiaomi has shifted its sales channels to offline. Global offline stores are also expanding
Peking University HSBC Business School(PHBS) University Town, Nanshan District Shenzhen 518055, P.R.China
