Chicecream is very special whose shape of the tile ice-cream breaks through the traditional ice-cream appearance, and the price is 3-4 times more than ordinary ice-cream. On September 2, 2019, Luzhou Laojiao announced that it had joined hands with Chicecream to launch the "Duanpian Ice-cream", which is filled with Luzhou Laojiao's white wine in the tile-shaped outer layer of buttermilk pineapple, The news attracted a lot of attention as soon as it came out, with 130 million microblogging topics read, and it was sold out within 30 minutes after the official opening on September 9. The emergence of Chicecream has also led to the popularity of the entire ice-cream category